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With buzz starting to build for Friday’s release of the Robert Rodriguez film, Machete, Danny Trejo has been a busy man. SA Studios was commissioned by Twentieth Century Fox to produce a series of viral videos promoting the film "Machete" starring Trejo. This is the second video in that series. In this clip, directed by photographer/videographer Estevan Oriol, the Machete star takes you through his neighborhood in East L.A., interacts with some fans at car shows and gives a little insight into how Machete came about. Hit the jump to check out the video…

SA Studios was commissioned by Twentieth Century Fox to produce videos promoting the film "Machete" starring Danny Trejo. The first lifestyle video features Mister Cartoon and Danny Trejo lowriding through East LA. This video, directed by Estevan Oriol, begins the series. Machete hits theaters Friday, September 3rd. Hit the jump to view the first video in this series…

The new movie Takers hit the number one spot at the box office this weekend and T.I. had this to say about it:

I am now the star and producer of the number one film in the country," said the Atlanta native with an audible glow. "We were fortunate enough due to the support of the fans showing up and showing out at the theaters, selling out show after show after show we were fortunate enough to wind up at the top of the pile for this week. Not only did I go out and support it and took my family, but I bought tickets for people who could not afford them. And I bought popcorn and sodas, I signed autographs in Atlanta and Michigan and wherever.

Hit the jump for a video of T.I. surprising fans at an Atlanta movie theater on the opening weekend of Takers…

There have been many commercials featuring George Lucas’ Star Wars character Darth Vader, but Spike TV puts a little spin on it and it’s pretty funny. Take a look at the video to see what happens when a group of guys participate in a little friendly wager while playing a game of golf with the Sith Lord…

Photographer Estevan Oriol and model Rosa Acosta teamed up with T.I.T.S. (Two In The Shirt) brand clothing a while back to collaborate on some custom t-shirts. Here is some behind the scenes footage of Rosa and Oriol’s recent visit to the companies headquarters in Seattle to view the finished product. Hit the jump to check out the two t-shirts that came from the collab with Rosa Acosta and Estevan Oriol…